your content should be as good as the experiences you create.
You're building something meaningful—incredible experiences, transformations, and communities. But when it comes to sharing that with the world, your messaging isn't always clear or consistent, and people don't quite get it. And if they don't get it, they don't buy in.
We help experience-driven brands, coaches, and community builders turn what you do into human-centered content that connects, builds trust, and turns interest into bookings.
hi, I'm kim!
the strategic, creative brain behind goodera
When it comes to content, I believe in quality over quantity. Stories that go deep by tapping into human truths and human experiences to connect, not just convert. I believe that building trust is a long game—one in which your audience should look forward to hearing from you.
For 15+ years I’ve worked at ad agencies throughout New York, London, and Los Angeles. Now, I bring that big-agency expertise directly to businesses I believe in.
I partner with those who are passionate about making things better for people and/or the planet. Most often those are adventure and outdoors brands, boutique travel companies, tourism boards, boutique hotels, workshop and retreat leaders, and founders who educate and transform others through their platforms.
how I tell your story
My tried-and-true process for bringing your brand clarity and consistency is simple.
1
First, book a call below so we can make sure we're a good fit for your needs.
2
After we're a go, we'll do a deep-dive strategy call to get a holistic view of your business and create a plan tailored to your needs.
3
Based on the agreed upon plan, I execute and deliver the work, and you watch your brand grow.
