Keeping up with good content takes a lot of work.
When your team gets busy, quality and consistency are usually the first things to slip. Whether you end up skipping newsletters or your social media posting becomes inconsistent, the result is the same: your audience forgets about you and books with someone else.
I help travel and adventure lifestyle brands keep up with the constant demand for premium storytelling that will help you stay top-of-mind and booked.
Hi, I'm Kim
aka The Bougie Dirtbag,
and the brain behind Goodera
Part luxury traveler, part dirtbag hiker. I'm a creative thinker, writer, and photographer who lives the life I create for.
After 15+ years working at ad agencies throughout New York City, London, and Los Angeles, creating campaigns for some of the biggest brands in the world, I now spend about half the year on the road, bringing that same strategic creativity directly to travel and adventure lifestyle brands.
When it comes to content, I believe in stories that tap into the human experience to connect and convert, not just satisfy an algorithm. Building trust is a long game, and your audience should look forward to hearing from you every step of the way.
If you create trips, retreats, stays, or adventures, and you need content that matches how epic your experiences are, let's talk!
Ways to work together
Brand Voice
& Copywriting
When you need copy that brings your brand to life.
From websites and marketing materials to destination guides and brochures, I write copy that sounds like your brand. If you don't already have a voice that stands out, I'll define how you sound, then write the copy that brings it to life.
Content
Creation
When you need more content across multiple channels.
Whether you need ongoing support, or just an extra set of hands during a busy season, content packages can include blog posts, email newsletters, social content, UGC, and original photography.
Creative
Campaigns
When you're launching something new, or building awareness around your offer.
Creative campaigns always start with a big idea. Then I develop a story-driven campaign and bring it to life across multiple channels. Deliverables vary based on goals and scope, and often include original content.
How we'll work together
1
Start by booking a quick call where we'll talk through your business, your goals, and whether we're the right fit.
2
We'll kick off with a deep-dive strategy call, then I'll build a customized plan to deliver exactly what you need.
3
You get story-driven content that connects and keeps you top-of-mind, without the burnout of doing it yourself.
